延边大学学报（社会科学版）

随着中国手机市场的飞速发展,国内外手机制造商之间的竞争日趋加剧。对这些手机制造商而言,目前面临的一个重要问题就是如何及时满足消费者需求以提高市场占有率,如何树立良好的品牌形象以获取可持续性竞争优势。通过分析中国手机市场的现状及竞争局面,并在对居住在城市的消费者进行手机购买行为调查分析的基础上,提出了有针对性的建议,这可以为面临竞争激烈的国内外手机厂商制定有效的竞争战略提供借鉴。

As the mobile phone market is flourishing in China,manufactures home and aboard are tensely competing with each other to strive for more market shares.How to meet consumers demands timely,how to establish brand images and sustain the superiority of their own are the main problems for the manufactures to face.Based on the analysis of present competitive situation and consumers' purchasing behavior in urban areas in China,proposals in the paper will provide manufactures with strategic references.